Legal
Privacy Policy
Last updated: 28 June 2026
This Privacy Policy explains how Wider Wire & Cable Co., Limited and its affiliates (China Wider Wire & Cable Co., Limited and Vietnam Wider Wire & Cable Co., Limited) — together "Wider Cable", "we", "us" and "our" — collect, use and protect your personal data when you visit widercable.com (the "Website") and contact us.
Wider Cable is a B2B manufacturer of Ethernet and USB cables. This Website is a product catalogue and enquiry service: you can browse products, download documentation, and request a quote or contact our sales team. We do not sell to the public or take payment through this Website. We review this policy from time to time and will post any changes here.
This Website is intended for business users worldwide, so our practices follow the applicable laws of the regions in which we operate, including the EU/EEA, the United Kingdom, the United States (California), and Canada.
What this policy covers
- What personal data we collect and how we use it
- How we protect your personal data
- How long we keep your data
- How we share and disclose your data
- Your rights
- International data transfers
- Cookies
- Third-party websites and links
- Additional notice for California residents
- Additional notice for the EEA and the United Kingdom
- Additional notice for individuals in Canada
- Children's privacy
- Changes to this policy
- How to contact us
Who we are
The data controller is Wider Wire & Cable Co., Limited (Flat A, 17/F., Wardley Centre, 9–11 Prat Avenue, Tsim Sha Tsui, Kowloon, Hong Kong). Our Website is widercable.com.
1. What personal data we collect and how we use it
We collect only the data we need to respond to your enquiries, keep you informed if you ask us to, and operate the Website securely. What we hold depends on how you interact with us.
A. Data you give us
Quote requests and sales enquiries. When you request a quote or contact sales, we collect the details you provide — typically your name, company, work email, country, the products and quantities you are interested in, and your message. We use this to respond to you, prepare quotes, and take steps at your request before any contract. Lawful basis: steps taken at your request prior to a contract, and our legitimate interest in responding to business enquiries.
OEM/customization, wholesale and partner enquiries. If you contact us about OEM/ODM customization or a wholesale or distribution partnership, we collect the same business-contact details plus any project requirements you share, and use them to assess and respond to your request. Lawful basis: steps prior to a contract, and our legitimate interest in pursuing business relationships.
Newsletter. If you opt in to our newsletter, we collect your email address to send product news and updates. Sign-up is by explicit opt-in, and every email includes an unsubscribe link. Lawful basis: your consent, which you may withdraw at any time.
Document downloads. Some catalogues or datasheets may ask for your name and work email before download, so we can follow up about your interest. Lawful basis: your consent, and our legitimate interest in supporting business enquiries.
B. Data we collect automatically
Usage data and cookies. When you use the Website we may collect information about your device and visit — for example browser and device type, IP address, pages viewed, and referring links — through cookies and similar technologies. We use this to keep the site working, understand how it is used, and improve it. Non-essential cookies (such as analytics) load only with your consent; essential cookies (such as those needed for security and form submission) are always active. See section 7 and our Cookie Notice. Lawful basis: your consent for non-essential cookies; our legitimate interest for essential cookies.
Security and anti-spam data. To protect the Website and our forms from abuse, we process technical data such as IP address and submission timing, and apply anti-spam measures (for example a hidden honeypot field, a challenge such as Cloudflare Turnstile, and rate limiting). Lawful basis: our legitimate interest in keeping the Website and our enquiry inbox secure.
C. Data we receive from third parties
We may receive limited data from service providers acting on our behalf — for example analytics, anti-spam, hosting and email providers — strictly to deliver and protect the services described in this policy.
2. How we protect your personal data
We use appropriate technical and organisational measures to keep your personal data secure and to prevent unauthorised access, alteration, loss or misuse. These include encryption in transit, access controls, and limiting access to staff who need it. No method of transmission or storage is completely secure, but we work to protect your data and review our measures regularly.
3. How long we keep your data
We keep personal data only as long as we need it for the purposes set out in this policy — for example, to handle your enquiry and any resulting business relationship — and for as long as required to meet legal, accounting or regulatory obligations. Newsletter data is kept until you unsubscribe. When we no longer need your data, we securely delete or anonymise it.
4. How we share and disclose your data
We do not sell your personal data in the everyday sense of the word. We share it only as needed to run our business and the Website:
- Service providers who process data on our behalf — for example website hosting, content delivery and security (such as Cloudflare), transactional email, and analytics. They may use your data only to perform services for us.
- Our affiliates in China and Vietnam, where doing so supports your enquiry or our legitimate business operations.
- Legal and safety — where required to comply with the law, respond to lawful requests, or protect our rights, our users, or the public.
- Business transfers — if we are involved in a merger, acquisition or similar transaction, your data may be transferred as part of it, subject to this policy.
The table below summarises the categories of data we may disclose and to whom:
| Category of personal data | Categories of recipients |
|---|---|
| Identifiers and business-contact details (name, company, work email, phone, country) | Service providers; affiliates |
| Enquiry content (products of interest, quantities, message) | Service providers; affiliates |
| Usage data (device, browser, IP, pages viewed) | Analytics and security providers |
"Sale" / "sharing" for advertising. Where you consent to analytics or advertising cookies, identifiers and usage data may be shared with advertising or analytics partners in ways that some privacy laws (such as in California) treat as a "sale" or "sharing" for targeted advertising. You can opt out at any time through our cookie settings or the "Your Personal Data Rights" link in the footer.
| Category of personal data | Purpose | Categories of recipients |
|---|---|---|
| Identifiers (e.g. online identifiers, IP address) | Advertising / analytics (with consent) | Advertising and analytics partners |
| Usage data | Advertising / analytics (with consent) | Advertising and analytics partners |
We do not disclose sensitive personal data for these purposes.
In limited cases we may share or disclose data without consent — for example where required by law, in connection with legal proceedings, to protect someone's vital interests, or where the data has been made public by you.
5. Your rights
Subject to applicable law, you may have the right to:
- Access and portability — ask what personal data we hold and receive a copy.
- Rectification — ask us to correct inaccurate or incomplete data.
- Erasure — ask us to delete your data.
- Objection — object to processing, including direct marketing and profiling.
- Restriction — ask us to restrict processing in certain circumstances.
- Withdraw consent — withdraw consent at any time, without affecting processing already carried out.
- Opt out of "sale", "sharing" or targeted advertising — through our cookie settings or the "Your Personal Data Rights" footer link.
- Manage communications — unsubscribe from marketing emails at any time; we may still send essential service messages.
- Complain — lodge a complaint with your local data protection authority.
To exercise any of these rights, contact us using the details in section 14. We may need to verify your identity first, and we will respond within the time allowed by law. These rights are not absolute and may be subject to legal conditions and exemptions.
6. International data transfers
We are based in Hong Kong and operate manufacturing in China and Vietnam, and we serve customers in the United States, Europe and worldwide. Your personal data may therefore be transferred to, stored in, or processed in countries other than your own, including by our service providers. Where we transfer personal data out of the EEA or the UK, we rely on recognised safeguards such as the European Commission's Standard Contractual Clauses (or the UK equivalent), unless the destination is recognised as providing an adequate level of protection.
7. Cookies
Like most websites, we use cookies and similar technologies to operate the Website, remember your preferences, measure usage, and — with your consent — support marketing. You can manage non-essential cookies through our cookie settings. For details, see our Cookie Notice.
8. Third-party websites and links
The Website may link to sites operated by others. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of any third-party site you visit.
9. Additional notice for California residents
This section applies to California residents under the CCPA/CPRA. You may request the categories and specific pieces of personal information we have collected, ask us to delete or correct it, and opt out of any "sale" or "sharing" of personal information for targeted advertising (see section 4). We will not discriminate against you for exercising these rights. To opt out, use our cookie settings or the "Your Personal Data Rights" footer link. If you are under 18 and have provided content to the Website, you may request its removal by contacting us.
10. Additional notice for the EEA and the United Kingdom
This section applies if you access the Website from the European Economic Area or the United Kingdom. The data controller is Wider Wire & Cable Co., Limited (Flat A, 17/F., Wardley Centre, 9–11 Prat Avenue, Tsim Sha Tsui, Hong Kong). You can contact our Data Protection Officer / EU representative (DATAREP) at steven@widercable.com. We process personal data on the lawful bases described in this policy, and we use Standard Contractual Clauses for transfers to countries not recognised as providing an adequate level of protection. You have the right to lodge a complaint with your local supervisory authority.
11. Additional notice for individuals in Canada
If you are in Canada, you may request details of our privacy practices, access or correct your personal data, or make a complaint by contacting us using the details in section 14.
12. Children's privacy
The Website is intended for business users and is not directed at children. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take reasonable steps to delete it.
13. Changes to this policy
We may update this policy from time to time to reflect changes in our practices or for legal, operational or regulatory reasons. We will post the updated policy here and revise the "Last updated" date at the top.
14. How to contact us
If you have any questions about this policy or how we handle your data, please contact us:
- Email: steven@widercable.com
- Phone: +86 134 1273 3092