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Privacy Policy

Last Updated Date: October 8, 2025

This Website Privacy Policy (“Privacy Policy”) applies to WIDER WIRE & CABLE CO., LIMITED and its affiliates ( CHINA WIDER WIRE & CABLE CO., LIMITED and VIETNAM WIDER WIRE & CABLE CO., LIMITED) hereinafter referred to as “Wider Cable,” “we,” “us,” and “our”. We recognize that privacy is an ongoing responsibility and will therefore update this Privacy Policy from time to time as we adopt new personal data practices or adopt new privacy policies.

This Privacy Policy describes how Wider Cable collects and uses the personal information you provide on our website located at: www.widercable.com (“Website”). This Privacy Policy does not govern the use of Wider Cable products or services offered under contract to Wider Cable customers.

To view our Product Privacy Policy, click here.

This website is intended for users all over the world. Therefore, please note that our privacy practices are subject to the applicable laws of the jurisdictions in which we operate.

This policy is intended to help you understand:

  1. WHAT PERSONAL DATA WE COLLECT AND HOW WE USE IT
  2. HOW WE PROTECT YOUR PERSONAL DATA
  3. DATA RETENTION
  4. HOW WE SHARE, ASSIGN, AND DISCLOSE YOUR PERSONAL INFORMATION
  5. YOUR RIGHTS
  6. INTERNATIONAL TRANSFERS
  7. COOKIES
  8. THIRD PARTY WEBSITES AND LINKS
  9. ADDITIONAL POLICY FOR CALIFORNIA RESIDENTS
  10. ADDITIONAL POLICY FOR INDIVIDUALS LOCATED IN THE EEA AND THE UNITED KINGDOM
  11. ADDITIONAL POLICY FOR INDIVIDUALS IN CANADA
  12. PRIVACY FOR CHILDREN
  13. UPDATES OR CHANGES TO THIS PRIVACY POLICY
  14. CONTACT INFORMATION

Who we are

Our website address is: https://www2.widercable.com.

1. WHAT PERSONAL DATA WE COLLECT AND HOW WE USE IT

The types of personal data we may collect about you include data you provide to us, data from third parties, and automatically collected information about your use of our Services. The types of personal data we obtain about you depend on how you interact with our Website.

A. Data that you provide to us directly and voluntarily

(1) Subscribe

Suppose you choose to subscribe to our newsletters about new product launches, promotions, exhibitions, to get 10% off voucher, articles, blogs, and other publications. In that case, you will need to provide your email address to receive the newsletters and create a Wider Cable account to receive future offers.

Apart from sending marketing-related information, we may also use your email address to send you a questionnaire. The purpose of the questionnaire survey is to collect your feelings, preferences, and suggestions on the use of Wider Cable products and services, so that we can improve and optimize the products and services.

We rely on your consent as the lawful basis for processing your personal data.

(2) Register

You have the option to register as a member of Wider Cable. Members can view the shopping cart, order history, registration information, and point balance. When registering as a member, you need to set up a user name, provide your e-mail address, and set up a password, security questions, and other information used for account security purposes.

We rely on your consent as the lawful basis for processing your personal data.

(3) Login

As a member, you must provide your e-mail address (account number) and password when you log in.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

We rely on your consent as the lawful basis for processing your personal data.

(4) Check out

When you place an order, you must enter your e-mail address (account number), as well as the name, telephone number, and postal address of the recipient, so that we can send your order to you. In addition, when paying, you will be taken to a third-party provider to enter the payment information, see “Payment information” below.

We rely on the fulfillment of the contract as the lawful basis for processing your personal data.

(5) Online customer service

When you shop and use the website, you can click “Chat” to get help from online customer service. When communicating with customer service, you can provide the username and email (account) if necessary. If you are logged in to chat with customer service online, we will save your chat record with customer service, so that you can easily trace the problem. If you are not logged in, the chat recording will not be saved.

We rely on your consent as the lawful basis for processing your personal data.

(6) Order Tracking

You can track the status of your order through the Order Tracking feature, for which you will need to provide an Order number and Email address.

We rely on your consent as the lawful basis for processing your personal data.

(7) Comments

When you leave comments on the site, we collect the data shown in the comments form, and also your IP address and browser user agent string to help with spam detection.

If you leave a comment on our site, you may opt to save your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

We collect Usage Data based on your consent, which you can manage through our cookie settings.

(8) Media

If you upload images and videos to the website, you should avoid uploading images and videos with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Some features of the Services may require you to provide us with certain information about yourself directly. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

We collect Usage Data based on your consent, which you can manage through our cookie settings.

B. Data We Collect Automatically

(9) Assign Sites

To speed up your access to our website, we collect IP addresses and assign you to the nearest website.

We rely on your consent as the lawful basis for processing your personal data.

(10) Usage data

We may also automatically collect certain information about your interaction with the Services (“Usage Data”) to understand how users interact with our services, improve user experience, enhance site functionality, and ensure the security and efficiency of our platform.

To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

We collect Usage Data based on your consent, which you can manage through our cookie settings.

C. Data We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

(11) Student discount register

If you are a student, you can verify your student status on Studentsbeans. After verification, you can enjoy student-related discounts. We only collect “yes” or “no” feedback from the site.

We rely on your consent as the lawful basis for processing your personal data.

(12) Payment information

Any credit or debit card numbers you provide to pay for our services will be processed by a third-party payment processor that complies with the Payment Card Industry Data Security Standard (PCI/DSS). Any information collected by these third-party providers for the purpose of processing your payments is not available to us unless you have otherwise provided us with this information in connection with your use of the Sites or our Services.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, third parties we work with may automatically collect certain information about your interaction with our Services or advertisements using online tracking technologies like pixels, web beacons, software development kits (SDKs), third-party libraries, and cookies.

D. Embedded content from other websites

(13) Data Collected by Third-Party Sites Through Their Embedded Content on Our Site

Articles on this site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves in the same way as if the visitor had visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

2. HOW WE PROTECT YOUR PERSONAL DATA

We take appropriate technical and organizational measures to ensure the security of your personal data.

We have taken appropriate security measures to protect your personal data and prevent unauthorized access, manipulation, damage, or loss. We use encryption techniques to secure the transmission of your personal data. We use appropriate encryption, access control, and identity verification technologies for stored personal data. We also appropriately restrict the access rights of our employees. In addition, we regularly create backup copies of personal data in order to be able to restore access to this data in the event of physical or technical incidents.

To address potential risks of leakage, damage, and loss of personal data (referred to as “personal data security incidents”), we have developed a contingency plan for such incidents and conduct regular drills.

While we strive to protect your personal data, no internet transmission method or security system is perfect. We cannot guarantee that your data will be secure in all circumstances. You are often in the best position to protect yourself online. It is your responsibility to protect your login ID and password from access by third parties and to choose strong passwords.

3. DATA RETENTION

We will retain Personal Data where we have a justifiable business need to do so and/or for as long as is needed to fulfil the purposes outlined in this Privacy Policy, unless a more extended retention period is required or permitted by law (e.g. for anti-money laundering, accounting or other purposes). When we do not have no justifiable business need to process your personal data, we will either delete it or, if this is not possible (e.g. because your personal data has been stored in backup archives), we will securely store your personal data and isolate it from any further processing until deletion is possible.

4. HOW WE SHARE, ASSIGN, AND DISCLOSE YOUR PERSONAL INFORMATION

4.1. Sharing

Your personal information will not be shared with any entities other than WIder Cable or its affiliates, except under the following circumstances:

  1. We receive your or your guardian’s explicit authorisation or consent.
  2. Judicial or administrative agencies demand disclosure as part of legal proceedings.
  3. We engage in legal action or arbitration against a user to protect our legal rights.
  4. Such sharing is necessitated by the service agreement or usage rules between you and Wider Cable.
  5. To prevent infringement of the legal rights of Wider Cable, its affiliates, users of our service, and the public, to the extent permitted by law.
  6. The sharing complies with agreements made between you and third parties.
  7. The information is utilised for academic research purposes.

4.2. Assignment

We will not transfer your personal information to any company, organization, or individual outside of Wider Cable’s affiliates, except under the following circumstances:

  1. With your express prior authorization and consent.
  2. To comply with legal obligations, legal proceedings, mandatory government directives, and court orders.
  3. In cases of mergers, separations, bankruptcy liquidation, or acquisition/sale of our or our affiliates’ business, your personal information may be transferred as part of the transaction. We will ensure confidentiality during the transfer and require the successor entity to adhere to this privacy policy, or otherwise, seek your reauthorization.

4.3. Disclosure

A. Publicly Disclose Personal Information

We will only publicly disclose your personal information under the following circumstances:

  • With your express prior consent.
  • In compliance with laws, legal proceedings, lawsuits, or government orders.

B. Disclose Personal Information to Third Parties

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons, subject to this Privacy Policy. Such circumstances may include:

  1. With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  2. With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
  3. When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
  4. With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
  5. In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any relevant terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
CategoryCategories of Recipients
1. Identifiers such as basic contact details and specific order and account information.

2. Personal information categories listed in the California Customer Records statute, such as basic contact details and specific order and account information.

3. Commercial information such as order information, shopping information, and customer support information.

4. Internet or other similar network activity, such as Usage Data.

5. Geolocation data, such as locations determined by an IP address or other technical measures.		1. Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers).

2. Business and marketing partners.

3. Affiliates.

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

With your consent we share personal information for the purpose of engaging in advertising and marketing activities, as follows.

We have “sold” and “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.

Category of Personal InformationCategories of Recipients
Identifiers such as name, e-mail address and phone numberBusiness and marketing partners
Commercial information such as records of products or services purchasedBusiness and marketing partners
Usage DataBusiness and marketing partners

4.4. Exceptions to Obtaining Your Consent when Sharing, Assigning, or Disclosing Your Personal Data

Please be aware that in certain instances, we may share, assign, or disclose your personal data without prior authorization or consent:

  1. The request is directly related to national defense and security.
  2. The request is related to public security, public health, and other material public interests.
  3. In circumstances directly involving criminal investigations, prosecutions, trials, or court order execution.
  4. To protect vital legal rights, such as the life and property of the data subject or other individuals, when obtaining consent is not possible.
  5. If the personal data has been publicly disclosed by the data subject.
  6. Personal data obtained from legally disclosed information sources, including without limitation news reports, government information disclosure, and other legal channels.

5. YOUR RIGHTS

Your Rights include:

(1) Access and portability

You may ask us to confirm whether we are processing your personal data, provide you with details about what we have collected and how we process your personal information, and, in some limited circumstances, give you a copy of your personal data. You may ask us to provide your personal data in a structured, commonly used, machine-readable format, or you can ask to have it ported directly to another controller.

(2) Rectification or correction

You may ask us to correct any inaccurate or incomplete personal data that we hold about you.

(3) Erasure or deletion

You may ask us to delete the personal data that we hold about you.

(4) Objection to processing including marketing and automated decision-making

You may request that we stop processing your personal data for specific purposes including marketing and profiling.

(5) Restrict the Processing or disclosure of Personal Information

You have the right to restrict the Processing or disclosure of your Personal Information where appropriate and in accordance with applicable law (for example, where you believe that the personal data we hold about you is not accurate or lawfully held), such as, blocking, or deletion of unnecessary or excessive personal information, or personal information not processed in compliance with those laws.

(6) Lodge a complaint to your local Data Protection Authority

You may have the right to lodge a complaint with your national Data Protection Authority or equivalent regulatory body.

(7) Withdrawal of Consent

We process most of your personal information on the basis of your consent. You have the right to give your consent, and you also have the right to withdraw your consent.

(8) Account Closure

If you have registered an account, you have the same right to close your account.

(9) Right to Opt out of Sale or Sharing or Targeted Advertising

You may have a right to direct us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising”, as defined in applicable privacy laws. Please click “Your Personal Data Rights” in the universal footer.

(10) Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

This Policy does not create, extend, or modify rights, you may have all or some of the above rights, or other rights, under applicable law. These rights are not absolute and are subject to conditions or limitations as specified in applicable laws. If you would like to exercise any of the above rights, please contact us using the details in the end of this Policy. We will process your request in accordance with applicable privacy and data protection laws. To protect your privacy and security, we may take steps to verify your identity before dealing with the request. We will respond to your request within a reasonable timeframe.

Reasonable requests are typically processed free of charge. We reserve the right to deny requests that are unjustifiably repetitive, technically burdensome (such as by necessitating the development of new systems or fundamentally amending current practices), infringe on others’ legal rights, or are impractical (such as requests involving data on backup tapes). If denied, we will notify you of the reasons for the denial and you have the right to appeal the denial, file a complaint, or seek other remedies consistent with applicable law.

6. INTERNATIONAL TRANSFERS

    Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third-party service providers and partners in these countries.

    If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

    7. COOKIES

      Like many websites, We use cookies and other similar technologies (“Cookies”) to enhance your experience using the Website. We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

      8. THIRD PARTY WEBSITES AND LINKS

        Our Website may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

        9. ADDITIONAL POLICY FOR CALIFORNIA RESIDENTS

          This section applies only to California residents.

          You may request information concerning the categories of personal data (if any) that we disclose to third parties or affiliates for their direct marketing purposes. To make such a request, please see the “CONTACT INFORMATION ” section below.

          If you are under 18 years of age and have a registered account, you may request that we remove content or information that you have posted on the Site or stored on our servers by submitting a written request as indicated in the “CONTACT INFORMATION” section below and clearly identifying the content or information you wish to have removed and providing sufficient information to allow us to locate the content or information to be removed.

          10. ADDITIONAL POLICY FOR INDIVIDUALS LOCATED IN THE EEA AND THE UNITED KINGDOM

            This section applies only to individuals who access or use our Services while located in the European Economic Area or the United Kingdom (collectively, “Europe”).

            The controller for the processing described in this Privacy Policy is WIDER WIRE & CABLE Co., Limited (Flat/RM A17/F Wardley Center 9-11 Prat Avenue, TSIM SHA TSUI, Hong Kong, China). You can contact our Data Protection Officer or DATAREP at steven@widercable.com.

            We will protect your personal data in accordance with this Privacy Policy wherever it is processed and take appropriate contractual or other steps to protect the personal data concerned in accordance with applicable laws. These steps include implementing the European Commission’s Standard Contractual Clauses for the transfer of personal data to our service providers and business partners located in countries that are not considered by the EU to provide an adequate level of data protection.

            11. ADDITIONAL POLICY FOR INDIVIDUALS IN CANADA

              You may request details about our privacy practices, access or correct your personal data, or lodge a complaint by contacting us at CONTACT INFORMATION.

              12. PRIVACY FOR CHILDREN

                The Services are not intended to be used by children, and we do not knowingly attempt to solicit or receive information from children. If you are a parent or guardian of a child and believe that your child has provided us with information about themselves, please contact us using the information in the Contact Us section below and we will take reasonable steps immediately to remove such information.

                As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

                13. UPDATES OR CHANGES TO THIS PRIVACY POLICY

                  We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.

                  14. CONTACT INFORMATION

                    If you have any questions or concerns about this Privacy Policy, please contact us at steven@widercable.com.

                    If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our support:

                    Phone: +86 134 1273 3092
                    Email: steven@widercable.com